Charm Impact

Clean energy crowdfunding Investment marketplace
Visit website: Charm Impact

Headed by Gavriel Landau, the Co-founder at Charm, the company unites investors and fundraisers looking to develop clean energy solutions and combat climate change. Using a blended finance approach, Charm combines donations with debt financing to provide capital for the entrepreneurs to create life-changing solutions in Sub-Saharan Africa and Southeast Asia.

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A great deed to support a great cause. The world needs more platforms like Charm to drive a better future for humanity.

Alina Seredenko, Fintech Strategist at LenderKit
Challenges

Fast go-to-market solution was the major requirement of Charm Impact, so we used one of the pre-built LenderKit themes and customised it. Our team had to redesign the web portal as well as the marketing site theme in a compressed timeline to make sure Charm can use it as quickly as possible.

Project Scope
  • P2P lending and donation platform
  • Marketing website
  • Customised LenderKit-based theme
  • Restructured web portal
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Why Charm Impact chose LenderKit?

Charm Impact was looking to digitize their offline operations. As an established local firm that invests in climate change projects and clean energy solutions, the team of entrepreneurs was now up to a new venture. Charm Impact wanted a quick MVP but also a long-term partner to support ongoing operations. 

The company decided to research crowdfunding software experts who would have the required fintech experience to create a debt-based investment platform. Apart from that, the software had to be scalable enough and allow for early-stage go-to-market. 

LenderKit turned out to have the right product/market fit as well as have the required licensing options and flexibility. 

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How we helped?

Adhering to the client’s requirements, budget, short-term and long-term goals, we offered a white-label crowdfunding software which allowed Charm Impact to get started quickly and smoothly and focus on their business operations.

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Transition from the offline to online operations hides a lot of risks and roadblocks, so launching with a white-label crowdfunding solution allowed Charm Impact to avoid the major obstacles related to product development, management, and support in the first place. 

Outcome

Charm Impact is an investment marketplace bridging the financing gap for early-stage entrepreneurs in the clean energy sector. Combining donations with debt crowdfunding, the platform is able to finance projects through a series of large and small scale loans.

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