We’ve done some competitor analysis and found out that most of the crowdfunding solution providers focused on pure SaaS white-label platforms. It worked well for local markets, but for the international ones, an opportunity for customization would be a much better choice.
So, we’ve built a prototype and started conducting demo sessions.
We decided to focus on the UK as our primary market due to its maturity and proven appetite for crowdfunding solutions. As planned, we got out first client that launched on LenderKit.
Between 2018 and 2019, we went all into development and created a robust white-label crowdfunding framework that allowed our clients to set up a portal quickly.
We heavily modified the prototype, added more features and functionality, fully redesigned the portal’s architecture and improved security.