Mailchimp: marketing automation and customer engagement platform
Mailchimp is a marketing automation platform that helps businesses engage customers and grow revenue through data-driven email and messaging campaigns. By combining audience management, automation, analytics, and AI-powered content tools, Mailchimp enables organizations to deliver personalized communication and optimize customer journeys at scale.
Data-driven marketing, automation, and insights in one platform
Mailchimp provides a centralized marketing solution designed to support customer acquisition, retention, and lifecycle engagement across industries. With deep integrations and real-time insights, the platform helps teams create targeted campaigns, automate outreach, and measure performance with clarity. Key capabilities include:
- Email marketing and transactional messaging
- Automated customer journeys and campaign workflows
- Audience segmentation based on behavior and attributes
- AI-powered content creation and design tools
- Performance analytics, reporting, and benchmarking
- Native integrations with CRM, ecommerce, and analytics platforms
- Scalable infrastructure for high-volume campaigns
- Trusted by millions of businesses worldwide
- Personalized marketing by default
- Insights that inform better decisions
- Built for growth, scale, and engagement